Getting Verified and doing facebook ads

Step-by-Step Process for Buying Facebook Ads and Getting Verified

Buying Facebook Ads

  1. Access Ads Manager
  • Log into your Facebook account.
  • Navigate to the Ads Manager from the main menu.
  1. Create a New Campaign
  • Select the ‘Create’ button to start a new ad campaign.
  • Choose a campaign objective that aligns with your goals (e.g., reach, engagement, traffic).
  1. Set Up Ad Account (if first-time user)
  • Enter account details like country, currency, and time zone.
  • Set up payment methods.
  1. Define Your Audience
  • Specify the target audience for your ads based on demographics, interests, behaviors, and location.
  • Use audience insights to refine your targeting.
  1. Select Ad Placements
  • Choose where you want your ads to appear (automatic placements or manual selections, like Facebook News Feed, Instagram, Audience Network).
  1. Set Budget and Schedule
  • Determine your budget (daily or lifetime).
  • Schedule your ad (start and end dates).
  1. Create the Ad
  • Choose the ad format (single image, video, carousel, etc.).
  • Upload your creative assets and write the ad copy.
  • Add a clear call-to-action (CTA).
  1. Review and Launch
  • Review all settings and the ad preview.
  • Click ‘Confirm’ to launch your ad campaign.

Getting Verified on Facebook

  1. Access Page Settings
  • Go to your Facebook Page.
  • Click on ‘Settings’ at the top right of the page.
  1. Request Verification
  • Select ‘Page Verification’ in the General section.
  • Click ‘Verify this Page’ and then ‘Get Started’.
  1. Verify Your Identity
  • Provide a publicly listed phone number for the business, your country, and language.
  • Facebook will call you with a verification code. Alternatively, you can choose to verify with documents (e.g., phone or utility bill, business license).
  1. Submit Verification
  • Enter the verification code or upload the required documents.
  • Click ‘Submit’ for review.
  1. Wait for Approval
  • Verification process can take a few days to a few weeks.
  • You’ll receive a notification regarding the outcome.

Summary

To buy Facebook ads, start by creating a campaign in Ads Manager, setting up your ad account, defining your audience, selecting placements, setting your budget and schedule, creating the ad, and finally launching it. For getting verified, access your Page settings, request verification, provide the necessary information or documents, submit your application, and wait for Facebook’s review and approval. Both processes require attention to detail and a clear understanding of your campaign goals and audience.

Facebook Page Verification Checklist

  1. Ensure Page or Profile Completeness
  • [ ] Profile picture and cover photo added.
  • [ ] All sections of the ‘About’ page filled out (including website, bio, contact details).
  1. Confirm Page Category
  • [ ] Correct category selected for the page (e.g., Politician, Public Figure).
  1. Consistent Online Presence
  • [ ] Ensure your Facebook page reflects the same branding as your other online platforms (website, other social media).
  1. Content Regularity
  • [ ] Regularly post content relevant to your campaign or public figure status.
  1. Gather Required Documents
  • [ ] Have documents ready for verification (e.g., phone/utility bill, business license, articles of incorporation).
  1. Access Page Settings
  • [ ] Go to ‘Settings’ on your Facebook page.
  1. Initiate Verification Request
  • [ ] Click on ‘Page Verification’ in the General section.
  • [ ] Select ‘Verify this Page’ and then ‘Get Started’.
  1. Choose Verification Method
  • [ ] Opt for either a phone call verification or document verification.
  1. Provide Verification Information
  • [ ] For phone verification, provide a business phone number, country, and language.
  • [ ] For document verification, upload the required documents.
  1. Submit Verification Request
    • [ ] Enter the verification code received via phone or submit your documents.
    • [ ] Click ‘Submit’ for review.
  2. Await Verification Outcome
    • [ ] Check for notification from Facebook regarding the status of your verification request.

By following this checklist, you can systematically approach the Facebook page verification process, ensuring that all necessary steps are taken to increase the likelihood of successful verification.

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